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Google Adsense announced the beta release of Google Ad Manager back in March for some selected Google Adsense Publishers as a beta testing. Google Ad Manager is a hosted ad serving and management solution for publishers with smaller direct sales teams. Today Google Adsense announced on their Adsense Blog that Ad Manager is available to all Adsense Publishers, all those who have existing Adsense account can sign in to Ad Manager directly no need to apply separately to join. If you don’t have an Adsense account you can apply for it now. (Quoted directly from the announcement)
Now we’re excited to bring those benefits to all publishers. If you have an AdSense account, you can sign in to Ad Manager today. If not, apply for an AdSense account now. A Google AdSense account is a technical requirement for creating an Ad Manager account.
Ad Manager can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory.
We’ve been busy since March; in addition to supporting thousands of new publishers on Ad Manager, we’ve been adding new features including:
- Interface available in 32 languages: Do you prefer to work in Turkish or Vietnamese or Hungarian? Now you can! Ad Manager supports international currencies, too.
- Ad network management: Easily manage your third-party ad networks in Ad Manager to automatically maximize your network driven revenue.
- Automatic macro insertion: Save time and avoid tagging errors since Ad Manager now automatically detects and inserts macros from most popular 3rd party vendors.
- Creative preview on live site: Preview the look and feel of ads on your live site to ensure ads look as expected before you start the campaign.
- Day and Time Targeting: Don’t want your orders to run on weekends? No problem. With day and time targeting, you can set any new line items you create to run only during specific hours or days, or as little as 15 minutes per week. Use day and time targeting in addition to geography, bandwidth, browser, user language, operating system, domain and custom targeting.